Target a niche area and do not become a jack of all trades.
People love specialists – you should select
an area of specialism and target that market. That way you are
not spreading your advertising funds too thinly.
Examples of niches:
* Relationships
* Confidence
* Women aged between 20 and 30 returning to work
* Executives over 50 years old
* Massage Therapists
* Grocery Store Owners
2. Develop your marketing message
What makes you unique? Why should they come to you and use you? What products do you offer? What services do you offer?
3. Develop a website
This will be your shop window! Offer free reports, ecourses and ebooks. Tell the visitors about what you can do for them. Display testimonials, about us, contact us pages. Capture the emails of your visitors and follow up
with a bi-weekly newsletter – prove your worth!
4. Promotion
Think about:
* Public speaking engagements
* Web marketing
* Press releases
* Magazine articles
* Direct mail
* Newspaper adverts
* Coaching directorys
* Public relations
5. Stationery
Keep the design consistent with your website for
branding.
You will need:
* Business cards
* Letterheaded paper
* Compliment slips
* Invoices