Forced Telecoms companies to realise that their future revenues will not come from fixed line income but content delivery.
b) Concorde ? technically superior. Elegant. World famous. Bust.
c) Xerox invented the mouse and graphical user interface. But they didn?t invest in its potential.
d) The big Studios didn?t see the potential of toy licensing before Star Wars. They learned a big lesson.
e) New Coke. Please don?t mess with out cultural icon.
These topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com.
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Kal Bishop, MBA
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Kal Bishop is a management consultant based in London, UK.
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